RIA

Finfluencers have a large influence on investors which can be used both for educating them but also for misdirecting them. given their larger than life impact on investor education some form of regulation is a must. Many learnings are available from the experiences of Pranjal Kamra a “Finfluencer” with very large fan following whose firm has a RIA License from SEBI. Harsh’s article in Business Standard on how relatively relaxed regulations coupled with a strict scrutiny of those with large number of investor complaints may be one possible route to bring the “finfluencers” within the regulatory ambit but retaining their ability to educate investors. Its a complex issue and Harsh is aware there is no magic bullet solution so this is a suggestion that can be considered along with many others that the regulators must surely be examining.